We Stopped Selling Toys. We Started Engineering Instinct.

Let’s be honest. The pet industry is full of plastic junk. We know, because under our old name, JLDVP, we saw it everywhere. Shelves filled with lifeless toys that cats ignored after five minutes.

Here’s the reality: Your cat isn’t just a cute roommate. Inside that fluffy exterior is a hunter, an athlete, a predator with energy that needs to be released. When they don't get that release, they get bored, they get destructive, or they just sleep their lives away.

We realized that selling "general pet supplies" wasn't enough.

We saw "interactive" balls that died in 20 minutes. We saw charging cables that took hours to work. We saw cheap rubber that we wouldn't trust our own pets to chew on. It felt wrong. Why was it so hard to find a toy that actually respected the cat?

So, we made a hard choice. We killed JLDVP.

We founded PZHMEV with a simple, radical mission: To build technology that unlocks your cat’s natural instincts and creates a bond that plastic wands never could.

• No Anxiety. We switched to Food-Grade Rubber because we know your cat explores the world with their mouth. If they chew it, they should be safe. Period.
• No Waiting. We hated slow charging. So we engineered Flash-Charge technology—5 minutes of charge for a full session of play.
• No Boredom. Cats are smart. Our new motors and algorithms mimic the erratic movement of real prey, keeping even the laziest cat guessing.

PZHMEV stands for Pure Zest for Hunting, Movement, and Everlasting Vitality.

We aren't here to just occupy your cat's time. We are here to wake up the wild spirit inside your living room. We supply the tools; you build the bond.